• GoldMine

    Your CRM solution needs to be powerful, easy to use and maintain. GoldMine brings all this together in a package that’s affordable for any business and is one of the few CRM systems that you can own.

    GoldMine offers communication tools to keep your brand in front of your customers on a regular basis to boost repeat business. Prior Analytics has been deploying and supporting GoldMine systems worldwide since 1998. We deploy and evolve your GoldMine system as your needs change.

Frequently asked questions about GoldMine

What is a CRM System?

CRM, an acronym for Customer Relationship Management, is an entire strategy related to the management of customers and contacts for your business. A CRM solution helps you recognise the value of your customers and improve relationships within your business community. The better you understand your users, the more responsive you can be to their needs and ensure they are served in the best possible way. Relationships involve interactions with customers or prospects to understand requirements and provide value. Management aims at directing the organisation towards customer-centric action.

How To Evaluate a CRM System

The primary concern of any CRM system is to improve relationships with customers and generate higher revenue for your business. Your CRM implementation can track the efficiency of sales and marketing and help build strong relationships with your customers.

How do I improve my GoldMine system?

The CRM solution – product plus implementation – is deployed to help fulfil the objectives of the CRM strategy so the correct choice is vital. Whilst the technology involved is a key consideration, the selection of the right partner to advise and deploy it will, ultimately, have the greatest impact upon the outcome of the project. End-users need to be consulted and involved with strong management support and training to ensure adoption and the solution needs to be delivered on time and within budget.

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